Since spring last year, websites and advertisers have been getting to grips with the new law on obtaining consent for cookies.
The Advertising Standards Authority (ASA) is taking over responsibility for ensuring that consumers are made aware of, and can exercise choice over, the collection and use of information for OBA. The ASA’s first step is the introduction of new rules on OBA which will come into force from early February.
I have prepared an article summarising the key elements of the OBA Rules which websites and advertisers should be aware of. To read this article in full please click here (PDF).